Gay marketing

This search for niche groups led Subaru to the 3rd rail of marketing: They discovered that lesbians loved their cars. This was the type of discovery that the small, struggling automaker was looking for. But Subaru had been looking for niche groups like skiers and kayakers—not lesbian couples.

Are you stereotyping your LGBT customers?

However, for people who have never seen the show and were only tuning it to see the lesbians, some were upset. They were upset because they were feminine, skinny, blond and white. What stereotypical media says is that these kinds of lesbians are a rarity when that is simply not true.

Request a Demo

This whole malarkey started in the early s and still goes on today.

The #1 LGBT Inclusive Marketing Agency

Apple Computer was one of the first mainstream, non-alcohol brands to develop a marketing interest in lesbian and gay consumers. Its brand began appearing in gay media in the US in the early s. Apple also was effective at generating significant gay market goodwill and effective PR when it made public its decision to move the location of an office from one US state to another, due to the original state lacking adequate gay equality and diversity policies.